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1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed by Coffee From Vietnam in connection with our online store, customer accounts, purchases, communications, marketing activities, and customer support.

In this policy, “personal information” means information that identifies you, relates to you, describes you, or can reasonably be linked to you, depending on the privacy law that applies in your location.

2. Personal Information We Collect

The categories of personal information we collect depend on how you use our store. We may collect information directly from you, automatically from your device, and from service providers that help us operate our business.

3. How We Use Personal Information

We may use personal information to:

• Process, fulfill, ship, and manage purchases.
• Provide customer service and respond to questions or requests.
• Create and maintain customer accounts.
• Process refunds, returns, chargebacks, and other transaction-related requests.
• Send transactional communications about orders and account activity.
• Send marketing communications where permitted by law and your preferences.
• Personalize your shopping experience and improve our website.
• Measure website performance, traffic, and customer engagement.
• Detect, investigate, and prevent fraud, abuse, security incidents, and illegal activity.
• Comply with legal obligations and enforce our terms and policies.

4. How We Share Personal Information

We may disclose personal information to trusted parties when reasonably necessary to operate our business and provide the services you request.

These parties may include:

• Shopify, which provides the ecommerce platform used by our store.
• Payment processors and financial institutions.
• Shipping carriers, logistics partners, warehouses, and fulfillment providers.
• Email, customer support, analytics, advertising, and technology providers.
• Professional advisers such as accountants, lawyers, insurers, or auditors.
• Government authorities or other parties when required by law or to protect legal rights.
• Parties involved in a business transaction such as a merger, acquisition, financing, or sale of assets.

5. Shopify and Other Service Providers

Our online store is powered by Shopify. Shopify may process personal information about visitors and customers to provide ecommerce, security, payment, analytics, and related services.

We also use third-party service providers to support store operations. These providers process information according to their own terms, privacy notices, and our instructions, as applicable.

When interacting with third-party services, we encourage you to review their privacy practices so that you understand how they handle personal information.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the store, remember preferences, understand website usage, improve performance, prevent fraud, and support advertising.

Types of cookies may include:

• Essential cookies: necessary for checkout, security, cart functions, and site operation.
• Preference cookies: remember selections and improve your experience.
• Analytics cookies: help us understand how visitors use the website.
• Advertising cookies: may be used to measure campaigns or provide more relevant advertising.

You can control cookies through your browser and, where available, through the privacy or cookie controls displayed on our website. Disabling some cookies may affect website functionality.

7. Analytics, Marketing, and Advertising

We may use analytics and advertising services to understand store performance, measure marketing campaigns, and show relevant content or advertisements.

Depending on your location, you may have the right to opt out of certain processing for targeted advertising, cross-context behavioral advertising, or the sale or sharing of personal information as those terms are defined by applicable law.

Where required, we will honor consent choices and applicable browser-based privacy signals, such as Global Privacy Control, when technically supported and legally required.

8. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding personal information:

We may need to verify your identity before completing certain privacy requests. Authorized agents may submit requests where permitted by law, subject to appropriate verification.

We will not discriminate against you for exercising privacy rights protected by applicable law.

9. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under laws such as the California Consumer Privacy Act as amended by the CPRA, and privacy laws in Virginia, Colorado, Connecticut, Utah, and other states as applicable.

Depending on the law that applies, rights may include access, correction, deletion, portability, opting out of targeted advertising, opting out of certain sales or sharing of personal information, and appealing certain privacy-request decisions.

10. International Data Transfers

Coffee From Vietnam may serve customers in multiple countries. Personal information may therefore be processed in countries other than the country where you live, including where Shopify and our other service providers maintain systems or personnel.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to fulfill orders, maintain business and tax records, provide customer service, prevent fraud, resolve disputes, and comply with legal obligations.

Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements.

12. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Please use appropriate security practices when accessing your account and do not share passwords or sensitive account information with unauthorized persons.

13. Children's Privacy

Our store is intended for a general audience and is not directed to children. We do not knowingly collect personal information from children in circumstances where parental consent is required by applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can review and, where appropriate, delete the information.

14. Third-Party Websites and Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, accuracy, or content of third-party websites. Please review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices.

When we update the policy, we will revise the “Last updated” date at the top of this page. Where required by law, we may provide additional notice of material changes.

16. Contact Us About Privacy

If you have questions about this Privacy Policy, want to exercise a privacy right, or have a privacy complaint, contact Coffee From Vietnam using the details below.

Depending on your location, you may also have the right to lodge a complaint with a data protection or privacy regulator.